MadLettuce

 

MadLettuce has lots of specialist experience with Dentists and Dental Clinics.

 

Ever since having braces fitted at the age of 13 and 3/4 our relationship has gone from strength to strength.

We have made many websites for dentists during which time we have accumulated a large quantity of stock art of smiling people with very healthy teeth. Some are more cheesy than others.

Some of the links below show the specialist work we have done for various UK based dentists who required websites with CMS to manage their content, blogs to add interesting and educative articles and SEO and Social Network presence to get found by people in need of a dentist.

We have also handled the branding of various dentists, covering not only their online web design of their NHS and private dental clinics but also their business cards, brochures, flyers, headed paper and external sign boards. 

 

Case Study: Pennington Dental Group

The Pennington Dental Group is based in Warwickshire and has 4 different practice locations. Pennington came to MadLettuce to seek advice on how turn their basic online presence of a single, dormant website, into something which could bring in new private and NHS patients to their location.

MadLettuce spent time at each of the 4 locations to understand how they worked and what made them unique in the local area. We then set about defining what was the Pennington brand and rebuilt the original website along with 4 location specific sites, one for each practise. The sites were built using PyroCMS which allows the staff at Pennington to manage the content themselves without any extra cost or time delay by requesting that a web designer make text changes. 

As part of reinforcing the new look Pennington brand, we designed and printed their business cards, brochures, flyers and even their outside signage.

We also designed and implemented SEO and social media activities, implementing them in an ongoing schedule that the Pennington staff could maintain on their own as an integral part of administering the business.

 

Case Study: Treatment Specific Micro-Site Cluster

Pennington Dental provides several specialist dental treatments. They approached MadLettuce to consult us about the best way to market these treatments online. After several meetings over various vegetarian lunches the decision was made to produce treatment specific micro-sites so each traetment would have maximum SEO advantage.

A cluster of 6 unique sites was created for the client, each focused on one specific treatment. They have scrolling, animated banners on the home page and are mobile friendly, just try scolling in and out if your on a desktop or a laptop! 

They were built on PyroCMS to allow the client to easily update content, pricing and special offers without the expense or delay in  using an external webdesigner. All of the 6 sites have all been interlinked for SEO purposes and so that visitors can browse between treatment sites.

SEO, PPC, external advertising and social media campaigns were then put in place for each of the treatments, with interested people being passed to a site which focuses soley on the treatment which interests them. 

 

 

My dental clinic needs the MadLettuce treatment, lets do it!

Of course. Just come visit us in our offices in the Coventry and Warwickshire area and we can discuss your needs over a lovely cup of tea. We can't guarentee we will have any chololate bourbons to offer but hey, you're a dentist, you know that's better for your teeth. Or just pop us an email.